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National Repository of Grey Literature

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Atraktivita odvětví úklidu v České republice Handlířová, Aneta Handlířová, A. Attractiveness of the cleaning sector in the Czech Republic. Master’s thesis. Brno: Mendel University, 2018. This master’s thesis deals with an analysis of the cleaning sector in the Czech Re-public. The main aim of this diploma thesis is to evaluate the attractiveness of the whole sector and to develop recommendations for companies operating in the sector, as well as enterprises considering entering the cleaning sector. For analys-ing the macro-environment, the PESTE analysis was used and micro-environment was analysed by using the Porter’s five forces analysis with objectification. Oppor-tunities and threats of the cleaning sector were identified from results of the analysis. In order to evaluate the attractiveness of the branch and to make rec-ommendations, EFE, GE and SPACE matrix were applied. The sector’s recom-mended strategies are the market development, the product development and the market penetration. Detailed record

Business Plan Kůta, Martin ; Fiala, Roman (advisor) ; Hedija, Veronika (referee) This thesis is focused on the composition of a business plan for a company concerned with regular cleaning of common rooms in apartment houses. The aim of this thesis is to determine the potential of the company in terms of its further development, and under which conditions can this development be kept. Theoretical findings from the entrepreneurial field, and practical experience, findings or analyses were used to evaluate these aims. The overall output would be a concrete identification of the relevant conclusions for this thesis. Detailed record

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